The 41st EDUCARE & KIDSFAIR was held in the COEX exhibition hall near the Samseong station in Seoul. This exhibition showcased the preschool education and supplies for the babies and children around 0-9 years old. There were two main features in this exhibition, which were baby products and children educational supplies respectively. There were different kinds of exhibition items, ranging from baby necessities to children's learning materials and supports. For example, learning &educational program, toy, game, raw goods, operating supplies, character goods, publishing items and stationery. As this exhibition was targeting both the children and their parents, there were some playing corners for the children, which was different form the previous exhibitions. Compare with the previous exhibitions, this was more interactive and lively, as it was not restricted to product showcasing but also focused on the interaction between the participants(children) and the sellers. Apart from that, we actually discovered various kinds of creative and useful products for the children, which emphasizes on the safety and goods do to the children.